Sharm El Sheikh
Introduction to Sharm El Sheikh
Set along Egypt’s Red Sea coastline, Sharm El Sheikh has long been one of the region’s most popular leisure destinations, known for its year-round sunshine, natural beauty and strong international appeal. With dozens of direct daily flights from Europe, the Middle East and beyond, the city is easily accessible and well connected to key visitor source markets.
As one of Egypt’s leading tourism hubs, Sharm El Sheikh is also a popular destination for hotel investment. Continued expansion of the city’s tourism, transport and destination infrastructure is strengthening its long-term appeal, making it a natural choice for hotel ownership within a well-established leisure market.
Top Attractions
Sharm El Sheikh International Airport
Global connectivity and accessibility
Ras Mohammed National Park
World-renowned marine reserve
Mount Sinai
Historic and spiritual landmark
Na’ama Bay
Vibrant dining and entertainment hub
SOHO Square
Lifestyle and events destination
St Catherine’s Monastery
UNESCO-listed cultural heritage
The Blue Lagoon
Turquoise waters and tranquillity
Dahab
Diving, kitesurfing and adventure
Hotel Market Insights: Sharm El Sheikh
Sharm El Sheikh’s hotel market benefits from consistently strong occupancy, longer average stays and sustained international demand. Supported by excellent air connectivity and broad visa access, hotels in Sharm El Sheikh Egypt offer a compelling alternative to residential investment within a proven, resort-driven market.
Future & Growth in Sharm El Sheikh
Tourism Infrastructure Investment
Significant public and private investments are expanding tourism infrastructure, with the addition of new luxury resorts, entertainment districts, hospitality services and visitor facilities supporting long-term growth.
Integrated Urban & Transport Development
Sharm El Sheikh’s long-term development plans include upgrades to transport networks, utilities and public infrastructure, ensuring the city remains future-ready for both tourists and residents.
Green Sharm El Sheikh Initiative
Developed in partnership with the UNDP, the Green Sharm El Sheikh initiative aims to position the city as a leading model for sustainable tourism by promoting energy efficiency, environmental conservation and responsible development.
Tourism Diversification & Demand Growth
Beyond its famous coastal attractions, Sharm El Sheikh is expanding its collection of eco-tourism, cultural and educational facilities, while positioning itself as a leading MICE destination, broadening its appeal and boosting year-round visitation.
OUR PROPERTIES IN Sharm El Sheikh
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Frequently asked questions
Sharm El Sheikh attracts visitors from Europe, the Middle East and beyond thanks to its stunning natural attractions, year-round sunshine and well-developed tourism infrastructure. With direct international flights and a wide range of resorts and attractions, it has become one of Egypt’s most popular global travel destinations.
Sharm El Sheikh is known for its stunning natural attractions, relaxed pace and unique leisure experiences, providing a compelling alternative to Egypt’s historical cities.
Yes, Sharm El Sheikh holidays are popular among international travellers seeking warm weather and sunshine, beachside stays and a relaxed holiday environment. Its year-round appeal and modern tourism infrastructure make it an easy and popular choice.
Sharm offers a wide mix of modern accommodation, from luxury beachfront resorts to budget-friendly hotels and versatile hotel apartments.
Yes, international visitors will find a broad range of luxury hotels in Sharm El Sheikh, offering high-end facilities and guest services benchmarked against global hospitality standards.
